Why Should Readers Read Your Book?

Identify Your Why For Stronger Nonfiction Writing (Part 3)

Cassandra C. Stirling

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Image by Anand KZ from Pixabay

Step One on this journey of writing a book is to figure out what you want to write about. Step Two is writing and editing the book. Step Three is sharing it with readers and the world. This article series is all about Step One, but it will also get you a long way toward finding your superfans and readers in Step Three. In part one and two, we covered what you’ll write about and why you’re credible to write it. If you’ve not read either, I recommend you read them first. In this part, we’ll tackle the key ingredient for selling your book — what’s in it for the readers. When you sit down to write a book, the one thing you must never forget is the reader. They are, after all, the end consumers of the product. You want them to not only read it, but love it, share it, highlight it, recommend it to others, and hear your intended message. So, how do you get them to do that? You answer the question of why readers should read your book. You answer their ‘why’ in what you discuss and how you discuss it. So, what does that look like?

Why Do Readers Pick up a Book?

Reading is subjective. What one reader likes, another could hate, be it your cover, your writing style, the formatting, or the stories you share within. You’ll never…

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Cassandra C. Stirling

Writer, editor, writing coach, and videogamer. I write about writing, books, and occasionally videogames.